SCOPE OF SERVICE
A solution according to your specification.
Google Ads audit and next steps plan
For an existing account, we will check the campaign structure, search queries, budget allocation and set conversions. We will compare the results with the company's offer and available business data. The output will be a list of specific priorities: what to fix, what to keep and what test makes sense to run. If you are not yet advertising, we will assess the readiness of the site in the same way and propose the scope of the first launch.
Search campaigns for services and inquiries
We organize campaigns according to services, customer needs and the territory you actually serve. The text of the ad leads to a suitable landing page with an understandable offer and the next step. During the evaluation, we also monitor irrelevant inquiries, the company's capacity and the reasons why the salesperson dropped the contact. The goal is to capture actionable opportunities and know which parts of the budget bring them.
Google Ads for e-shops and Performance Max
In the e-shop, we will go over product data, prices, availability and measurement of orders. Depending on the assortment and the goal, we will propose a suitable combination of campaigns, including Performance Max options. We will take into account differences in product contribution, seasonality and warehouse. We verify the changes on comparable results; we assess a wider hit or higher reported sales together with costs and actual filled orders.
Measuring conversions and query quality
We will agree which step represents a valuable result: a contact received, a qualified inquiry or an order obtained. We will review existing measurement, duplication and consent settings. If you use CRM or other sales records, we will assess the possibilities of transferring results back to campaigns. Queries without an available ad assignment remain in the business overview; we do not replace the missing source with an estimate.
Landing pages and subsequent communication
Advertising can bring a relevant person, but a vague offer or a complicated contact will stop him. Therefore, we will go over the content of the target pages, the necessary documents and the method of handling inquiries. In the recommendations, we distinguish campaign editing from website or business process editing. We will price more extensive website creation, CRM connection or automation of communication according to the agreed assignment.
Continuous optimization and understandable report
When reporting, we compare spending, quality of inquiries, resulting orders and available order values. We note significant changes and their reasons. The report should explain what was achieved, where there are data limitations and what next step we recommend. We determine the frequency of the evaluation and the scope of the work in the offer according to the volume of the campaigns, the budget and the length of your sales process.


