REKLAMIX / MAGAZINE
Marketing · AI · company processesGoogle Ads, AI search and measure campaigns that bring business opportunities.
Porovnanie
Two campaigns can have the same cost per conversion and deliver completely different value. The customer's intention, the quality of the data and whether you can distinguish a new enquiry from a person who already knows you are what decide.
Professional guide
A cheap form can be an expensive business. We'll show you how to connect ad source, query qualification and sales result so you know which campaigns are driving actionable opportunities.
Practical instructions
Advertising is increasingly adapted to the customer's intent. For the company, this means better documents, more accurate measurements and more thoughtful tests. We looked at Google's announcements and what makes sense of them in practice.
Practical instructions
The customer is not only asking for the name of the service. He is interested in the price, procedure, suitable solution and deadline. A good website will answer these questions on separate and linked pages.
TOPIC GUIDE
Online marketing starts with an offer and a way to measure it. In the case of services, monitor qualified inquiries and received orders, in the case of the e-shop, also the costs and contribution of orders. The selection of the campaign should be based on the goal, the readiness of the website and sales data. A cheap visit or a submitted form alone does not confirm a business result.
It is decided by the customer's intention, the available materials and the measurement. Compare campaigns with the same definition of success and track the impact of branded search. Test the change in a suitable period according to the length of the sale.
Comparison of Search and Performance MaxMatch the ad source with the contact qualification, the offer sent and the deal result. Also write down the reasons for rejection. A campaign with a higher price per contact may have a lower price per order.
Measurement of inquiries via Google Ads and CRMAnswer specific customer questions, explain the service and link related topics. Support the texts with verifiable data and experience. Published content should be accessible at its own address and continuously updated.
Content for SEO and search with AISee the scope of the service, the method of cooperation and the documents required for the offer.
YOUR PRIVACY
With your consent, Google Analytics and Google Ads help us to find out which pages and ads are generating inquiries. The form works even without this measurement.
We retain your choice for 365 days under a random browser identifier, together with the time, language and notice version. This record contains no name, email address or enquiry text and is not sent to Google.
We remember your choice for up to 180 days. You can change it at any time through Cookie settings in the footer.
Analytics measure how the website is used. Marketing measures advertising effectiveness and enables ad personalization. Google receives the measurement data; the inquiry event does not include your name, email address, or message. More information: how Google uses data.
Send your questions to info@reklamix.sk.
