REKLAMIX / MAGAZINE
Marketing · AI · company processesHow to turn marketing budget, inquiries and work capacity into understandable decisions.
Professional guide
The campaign will bring in sales of €10,000 at a cost of €2,000. ROAS is 5. But does the company have enough left after paying for goods, shipping, claims and operations? They decide the costs that the advertising report does not see.
Practical instructions
A good quote will help the customer make a decision and your team to deliver accurately. A nice PDF with the resulting amount is not enough. You need a clear scope, conditions and control of each change.
Professional guide
The owner does not need to read every message. He needs to know what threatens today's deliveries, where money is tied up and what requires a decision. At the same time, the team must get its own working view.
Practical instructions
The growth of the number of forms does not necessarily mean the growth of the company. The marketing plan should take into account the quality of orders, the ability to respond and the capacity that you can realistically offer to customers.
TOPIC GUIDE
Sales growth must be considered together with costs and the ability to fill orders. Unify the definitions of indicators, track the gap between bid and execution, and determine who handles variances. A good overview should lead to a concrete decision about price, budget or work procedure.
Deduct the budget from the order contribution after the relevant costs. ROAS describes the ratio of sales to expenses, not the profit of the entire company. For repeated purchases, distinguish the documented result from the estimate.
Calculation of ROAS, margin and ad spaceThe offer should contain specific outputs, assumptions and the method of approving changes. Check the remaining post for the discount. Submit the exact approved version of the assignment for implementation.
Quotation, discounts and scope approvalEspecially results and exceptions that require a decision. Each deviation should have a source and a responsible person. With several companies, you need separate approaches and a clear definition of common totals.
Morning dashboard for owner and managerSee the scope of the service, the method of cooperation and the documents required for the offer.
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